Strengthen User Loyalty
Where's the ROI?
User loyalty is not an insignificant factor for an application, especially for systems that expect lots of sales. People who work with the application and are satisfied will not only return but also recommend it to others. Trust in systems affects many factors: those users easily admit application changes, they're using more features, they're less likely to turn to competitors' products — and this list can be continued.
“The repeat customers are most valuable: new users at one e-commerce site studied spent an average of $127 per purchase, while repeat users spent almost twice as much, with an average of $251.” (Nielsen, August 1, 1997).
That's why money spent on user interface modeling and design results in stronger user loyalty.
Business Cases
“In a 1999 study of Web users, respondents were asked to list the five most important reasons to shop on the Web. Even though low prices definitely do attract customers, pricing was only the third-most important issue for respondents. Most of the answers were related to making it easy, pleasant, and efficient to buy. The top reason was 'Easy to place an order' by 83% of the respondents.” (Nielsen, February 1999)
“One airline's IFE (In-flight Entertainment System) was so frustrating for the flight attendants to use that many of them were bidding to fly shorter, local routes to avoid having to learn and use the difficult systems. The time-honored airline route-bidding process is based on seniority. Those same long-distance routes have always been considered the most desirable. For flight attendants to bid for flights from Denver to Dallas just to avoid the IFE indicated a serious morale problem.” (Cooper, 1999)
Read more business cases in the article “Return on Investment for Usable UI Design” by Aaron Marcus (published in the Winter 2002 User Experience Magazine).
Have a question? Feel free to contact us.
Strengthen User Loyalty Projects
booc Event Management System
Online event management service that's used to plan, organize, and run meetings, conferences, seminars, and other events. This feature-rich web application helps to meet the needs of event managers and participants.
KidSystems
Web application that allows school-related parties to track and manage student participation in educational activities for evaluation and reimbursement purposes. The application can store large volumes of data and extract it in the form of various reports.
SchoolTelligent
Online knowledge base that helps schoolteachers, managers, and other relevant people monitor educational activities. The application is good at knowledge management — the main goal of this project.